With the development of smart grid technology，power marketing management has become the core business of current development，and the quality of its work is directly proportional to the economic benefits of power supply companies. In order to effectively save energy and reduce load consumption in the power grid system，this paper proposes a new power marketing management system optimization program，which divides the power marketing management system management platform into marketing decision-making layer，marketing work quality management layer，marketing business layer and The customer service layer manages different types of power information in different categories. And through the use of electricity optimization models and algorithms，the load of the electricity price is relatively high during the period when the electricity price is relatively low，and the power utilization effect is improved，and the power consumption of the grid load is reduced. Tests show that this technical solution has better optimization performance and powerfully promotes the development of new technologies in the power marketing management system.